The Influence Engine
You’ve built the expertise. Now build the visibility.
You know more than most people in your space. But nobody outside your network knows it. The Influence Engine fixes that — starting with who you are, not what you post.
Personal brand coaching + a complete visibility system + the AI tools to run it yourself. No ghostwriter. No dependency. You leave self-sufficient.
You already know what’s happening.
You see people with half your experience building audiences. Getting speaking invitations. Attracting clients who find them. And you’re wondering: what do they know that I don’t?
Here’s the answer: they have a system. You don’t.
It’s not about talent. It’s not about hustle. It’s definitely not about dancing on Reels.
It’s about three things you’re missing:
Pain point 1: Clarity
You haven’t done the excavation work. Who are you? What do you stand for? What’s your perspective that nobody else has? Without clarity, everything you post feels generic — because it is.
Pain point 2: A system
You don’t have a repeatable process for showing up consistently. So you post when you feel inspired, disappear for three weeks, feel guilty, post again. That’s not a strategy. That’s a pattern.
Pain point 3: Tools
You don’t have the workflows to produce content without it becoming a second job. So it stays on your to-do list. Indefinitely.
Here’s what frustrates me: the leaders doing the best work are often the least visible. That’s not how it should be.
The Influence Engine solves all three. In that order.
Identity first. System second. AI to make it sustainable.
Most personal brand coaches skip straight to “post more on LinkedIn.” That’s tactics without foundation. It’s like building a house starting with the wallpaper.
The Influence Engine starts with who you are.
Your values. Your origin story. Your worldview. The thing only you can bring to this conversation. We excavate that first — because your content has to come from somewhere real. Otherwise, you’re just adding noise.
Then we build the system. Channels, content pillars, production cadence — designed around your life, not someone else’s playbook.
Then comes the part nobody else offers: I give you my actual AI tools. The Claude skills, the workflows, the production setup I use every day — customized for your voice. You don’t leave with a strategy doc and good intentions. You leave with a machine that runs.
Five phases. One path from invisible to inevitable.
We built the Influence Engine because visibility without identity is just performance. And performance doesn’t convert. Here’s how we build the real thing.
Phase 1
Excavate
Clarity — who you are before what you post
We go deep. Your values, your origin story, your worldview, what you stand for and what you stand against. Your “human advantage” — the perspective that only you can bring. For some clients, this is a full excavation. For others, it’s sharpening something they already feel but haven’t articulated.
You don’t move forward until this is solid.
Output: Your positioning foundation — who you are, who you serve, what you believe, your ownable point of view.
Phase 2
Architect
Clarity → Growth — building the system around your identity
Based on who you are and who you serve, we design your visibility system. LinkedIn is always the primary channel. Your long-form anchor depends on you — articles if you’re a writer, YouTube if you’re a speaker, podcast if you’re a conversationalist. Content pillars, topic mapping, and a production cadence you can actually sustain. Solo.
Output: Your Influence Architecture — channels, pillars, cadence, and how everything connects.
Phase 3
Equip
Growth — the killer differentiator
This is where the Influence Engine separates from everything else on the market.
I teach you to use AI — my actual Claude skills, workflows, and production setup — so you can produce content without a team. Not “here’s a strategy doc, good luck.” Not “use ChatGPT to write your posts.” It’s “here are the tools I use every day, here’s how they work, and now they’re customized for your voice.”
You walk away with a production system that would take most people months to build. You get it in weeks.
Output: Your AI-powered content production system — personalized to your voice, your platforms, your cadence.
Phase 4
Launch & Iterate
Growth → Impact — going live and building the feedback loop
Start publishing. Build the muscle. This is where most people quit — the messy early weeks where the posts feel awkward and the engagement is small. I coach you through it. Weekly sessions focused on reviewing your content, refining your voice, and building consistency.
Built-in review checkpoints every two modules. Nobody moves to the next phase until the work is done. This isn’t a course you fall behind on. It’s a system with accountability.
Output: A live content engine running on your platforms, with real data on what’s resonating.
Phase 5
Amplify
Impact — turning visibility into opportunity
Scale what’s working. LinkedIn Thought Leader Ads for your best-performing content. Newsletter growth strategy. Speaking opportunities. Convert visibility into business — inbound leads, DMs, discovery calls. Turn “known in my space” into “the obvious choice.”
Output: Visibility that compounds. Influence that creates opportunities.
Excavate. Architect. Equip. Launch. Amplify. Then, and only then, does your personal brand stop being something you should do — and start being the reason opportunities find you.
You don’t hire a ghostwriter. You become one.
Here’s what makes the Influence Engine different from every other personal brand coaching program:
You leave with my tools.
Not a PDF. Not a “recommended tools” list. My actual AI skills, workflows, and production setup — the same system I use to run my own brand. Customized for your voice, your platforms, your cadence.
What that looks like in practice:
| Without AI Tools | With the Influence Engine Toolkit |
|---|---|
| Stare at a blank screen for 45 minutes | Generate 10 post drafts from one idea in 5 minutes |
| Spend 3 hours turning a video into blog + social posts | Repurpose a single recording into 8+ pieces in under an hour |
| Sound like everyone else using generic ChatGPT prompts | Sound like yourself, because the tools are trained on your voice |
| Post when you feel inspired (so… never) | Have a system that works whether you’re motivated or not |
This isn’t AI replacing you. It’s AI making you more you — faster, more consistent, and without the bottleneck of having to do everything manually.
Everything you need to go from invisible to self-sufficient.
- Identity and positioning deep-dive (depth scoped on discovery call)
- Content system design — channel strategy, pillars, cadence
- Brian’s AI toolkit — Claude skills, workflows, production setup, customized for you
- Weekly 1:1 coaching sessions with Brian (60 minutes)
- Content review and feedback on voice, positioning, and resonance
- Built-in catch-up and review sessions every two modules
- LinkedIn strategy and Thought Leader Ads advisory
- Newsletter and owned audience strategy
- DM and sales conversation coaching (where relevant)
- Mindset work — limiting beliefs, identity blocks, fear of visibility (woven through, not bolted on)
What this is: Coaching, not done-for-you. You create the content. I give you the clarity, the system, and the tools to make it sustainable. The goal is that you don’t need me when we’re done.
FIT CHECK
Who this is for (and who it’s not).
This is for you if…
- You’re a founder, CEO, coach, consultant, or ambitious leader building something that requires you to show up publicly
- You’ve got the expertise but not the visibility — and you know it’s costing you
- You want a system, not content tips. Something that runs whether you feel inspired or not
- You’re open to using AI but haven’t figured out how to make it sound like you
- You want to be self-sufficient — not dependent on a ghostwriter, agency, or someone else’s team
Not for you if…
- You want someone to create your content for you (that’s not this)
- You’re not willing to do the clarity work first (we don’t skip steps)
- You want to go viral. This builds slow, compounding trust — not overnight fame
- You’re looking for templates and hacks. This is identity-level work
How this compares to what else is out there.
I believe the best people in any space should be the most visible. That’s not always how it works — but it’s what the Influence Engine fixes.
I’m not going to pretend competitors don’t exist. They do. And some of them are good. Here’s how to think about the options:
| Attribute | Traditional coaching | Done-for-you agency. | Influence Engine |
|---|---|---|---|
| What you get | Advice + accountability. | Content produced for you. | Coaching + system + AI tools |
| Identity work | Light, if any. | Templated. | Deep, we start here |
| AI tools | None. | Agency uses internally | You get Brian’s actual toolkit |
| After it’s over | You’re on your own. | You need them again. | You’re self-sufficient |
| Content sounds like | Generic advice applied to you. | An agency’s version of you. | Actually, you. |
The question isn’t which is “best.” It’s which model matches how you want to build. If you want someone to do it for you, hire an agency. If you want to learn how, build the tools, and own the whole thing — that’s what this is.
This isn’t theory. It’s what I built for myself.
I’m building my own personal brand using the exact same system. The Influence Engine isn’t something I designed in a workshop. It’s the methodology I use every day.
I’ve also been laid off. Twice. Both times, I did what I now help other people do: got clear on who I am, built a system, and started showing up.
That’s the Influence Engine. I just didn’t have a name for it yet.
The Cost of Staying Invisble
Every month you stay invisible, someone with less expertise is becoming the name people think of first. They’re not more talented. They just started.
And the longer you wait, the harder it gets to close the gap.
You already have the expertise. The only question is how long you’re willing to let it stay a secret.
Two ways to start.
The Influence Engine Starter Kit
For people who want to start the clarity work now.
A self-paced version of Phase 1 (Excavate). Worksheets, frameworks, and prompts to do the identity and positioning work on your own. Complete it and you’ll either have enough clarity to start building — or you’ll know you want help going deeper.
$97
The Influence Engine
For people who want the complete system + coaching.
1:1 coaching with Brian. All five phases. Your AI toolkit, customized for your voice. Weekly sessions. Built-in accountability. You leave self-sufficient.
By application.
Frequently asked questions.
How much time does this take per week?
Plan for 3–4 hours per week — coaching sessions, content creation, and learning the AI tools. The goal is to get that down to 2–3 hours once the system is running.
How long is the full engagement?
The core program is roughly 12–16 weeks (Phases 1–4). Phase 5 (Amplify) can extend as ongoing coaching or transition to a check-in cadence.
I’m not technical. Can I really use AI tools?
Yes. These aren’t developer tools. They’re workflows built for non-technical people. If you can type, you can use them. I walk you through everything.
What if I have tried personal branding before and it didn’t stick?
That’s usually a clarity problem, not a discipline problem. If you don’t know who you are and what you stand for, posting feels forced — so you stop. We fix the foundation first.
Do I need to be on video?
Not necessarily. LinkedIn is always primary. Your long-form anchor is based on your strengths — writing, video, or audio. We figure that out together.
What makes this different from hiring a ghostwriter?
A ghostwriter creates content that sounds close to you. The Influence Engine gives you the tools to create content that IS you — and the system to do it consistently. No dependency.
Imagine getting a message that says:
“I’ve been following your content for months — I need to work with you.”
That’s not a fantasy. That’s what a visibility system builds. Your personal brand stops being something you should do — and starts being the reason opportunities find you.
And the longer you wait, the harder it gets to close the gap.